GA4 Clarity Audit visual

Find out whether your GA4 setup is reliable enough to support marketing decisions. We review what sits behind your conversions, revenue and reports, explain what can and cannot be trusted, and show what to fix first.

✓Comprehensive written audit summary with screenshots or examples where relevant
✓Plain-English explanation of what looks reliable and what needs checking
✓Issue severity and recommended fix priorities
✓Video walkthrough so you know what to do next

Not sure whether your GA4 setup needs a full audit yet? Use the GA4 Tracking Confidence Checklist to sense-check the main warning signs first.

Audit overview visual

What’s included

✓Review of your GA4 property setup and key configuration
✓Check of important events, conversions and ecommerce tracking where relevant
✓Assessment of reporting clarity and obvious data inconsistencies
✓Plain-English explanation of what can and cannot be trusted
✓Prioritised list of issues by severity and likely commercial impact
✓Optional quote for priority implementation support if fixes are needed

Best for

✓Businesses running Google Ads, Meta Ads, email campaigns or other paid / owned marketing
✓Shopify, WooCommerce or lead-generation sites that do not fully trust GA4 conversions or revenue
✓Teams that have recently changed website, cookie banner, GTM or tracking setup
✓Businesses that need to know what to fix before spending more on marketing
✓Reporting for founders, directors, clients or other stakeholders

You’ll receive

Comprehensive written audit summary

Key findings in plain English, with screenshots or clear examples where relevant.

Prioritised action plan

Issue severity, recommended fix priorities and what to tackle first.

Video walkthrough

A concise walkthrough of the findings so you understand what can be trusted and what to do next.

What this does not include

−Open-ended consultancy or ongoing reporting support (but we would be more than happy to discuss this separately)
−Technical implementation work (but we can assist here and this can be quoted separately to the audit)
−Dashboard builds & reporting insights generation (we can offer this as a separately quoted service also)
Fixed scope • Clear deliverables • No open-ended consulting
£149
(normally £249)

Promotional rate available until 30 June

Access & privacy

✓View-only access can be used where possible.
✓No passwords need to be shared.
✓Access is only used to complete the audit.
✓Access can be removed after delivery.

Who completes the audit?

Your audit will be completed by a UK-based analytics specialist with over 15 years experience across GA4, Google Tag Manager, reporting and analytics training.

Example audit output

What a GA4 Clarity Audit gives you

This preview shows a sample of the client-ready summary. The full audit includes deeper GA4/GTM checks, a detailed evidence workbook, prioritised outputs and an 8–12 minute video walkthrough.

GA4 Clarity Audit — Example Output
MeasureNest
GA4 Clarity Audit

Example output preview

Executive summary

A structured review of tracking quality, reporting clarity and priority fixes.

Overall confidence: Needs attention
Tracking qualityMixed
Reporting clarityModerate
Commercial riskHigh
Biggest risk:Revenue and campaign performance may be overstated because ecommerce values and campaign classification need review.

Example findings

Plain-English interpretation of the checks that matter most.

Area

Ecommerce

Example finding

Purchase events are present, but revenue parameters appear incomplete.

Why it matters

Revenue may be understated or attributed to the wrong marketing source.

Priority

P0

Area

Campaign tracking

Example finding

Some paid traffic may be landing in Unassigned or inconsistent channel groups.

Why it matters

Paid activity may look weaker, stronger or less attributable than it really is.

Priority

P1

Area

Events & key events

Example finding

Selected GTM and GA4 events may overlap or duplicate.

Why it matters

Conversions could be inflated if the same action is counted twice.

Priority

P1

Priority actions

Ordered by likely impact on reporting trust and decision risk.

P0 Fix now

Fix ecommerce revenue parameters

P1 Fix next

Review key events against real business outcomes

P1 Fix next

Check duplicate event paths across GTM and GA4

P2 Plan

Standardise UTM naming for paid campaigns

Evidence base: GA4 setup · Events & key events · Campaign tracking · Ecommerce · Consent/settings · Reporting clarity